6 Reasons Your Company Should Try Infographic Marketing

Infographics are the new face of marketing. They combined the basic elements of both copywriting and graphic design into a single entity that manages to both attract the attention of your audience and keep them enthralled with your message.

Infographics are a great way to do content marketing and they have a lot of benefits over regular content marketing, using just copy or graphic elements to bring your message across. If you are a company engaged in content marketing, you should consider using infographics because:

There are a number of different ways to produce infographics, ranging from traditional methods utilizing software like Photoshop to entire websites  devoted to putting together these pieces of content marketing. This makes it simple for a company to adopt labor saving methods for infographic production, and ensures that you hit your blog deadlines every week.

Infographics can be made by any graphic designer or copywriter who knows what they’re doing; because of the tools available to produce professional-level infographics, it’s likely that you can even create them yourself, turning your own writing into marketing copy. If you’re not sure about your own copy, you can hire a firm to write some copy for your infographics for you, or even hire a freelance copywriter. These are usually cheaper alternatives to blogging packages.

A major selling point of infographics comes from the propensity for human beings to notice well-designed objects and contrasting colors. The images draw readers in and make them interested in the topic; the copy speaks to them, overcoming the biggest problem copy has on its own—attracting an audience. A properly designed infographic helps ease the reader into the copy and makes them more responsive toward it.

When it comes to creating content online with the intent of moving it across a number of channels, both traditional and of the social media variety, the ability of your image to be shared is a major concern. Infographics are great for sharing since they don’t lose their potency from medium to medium. Also, because they are simple and easy to read, they have a higher probability of going viral.

What infographics do for everyday readers is to get them interested in a topic by taking away any heavy terminology for a subject and breaking down the information in a way that anyone can understand. If you want to find a very attractive and visually stimulating way to present data, an infographic is your number one bet, and it’s far more likely an audience will read it than they would read a table or chart.

Because infographics are so simple in their design, a company can utilize them to push brand marketing initiatives by developing a set of infographics that carry a particular theme or layout. Because infographics tend to be noticeable, this can help a brand become more recognizable.

Infographics bridge the gap between the marketer and the topic and allow a free exchange of information. Dan Steiner , the founder of Avila Web Firm, explains, “Infographics rarely go out of style, and can be shared for significantly longer periods where articles would have been buried in the archives.”

Infographics are simply a more efficient way of doing your content marketing online.

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